Content Campaign for Augustine
Augustine is a New Zealand owned and operated business which specialises in high end women's clothing. It has recently started to sell a range of sports wear for young teenage girls - the brand is called Junior Sweat Republic. The idea of the clothing is that it is comfortable, fashionable and trendy. It can be worn whilst working out, hanging out or going out! The target audience is teenage girls between the ages of 13-16 years old. Our buyer persona is Energetic Ella, a 14 year old sporty, social teen who is influenced by friends and social media. The main platforms she uses are TikTok and Youtube.
The type of content we are creating aims to provide educational and informational content targeted specifically to teenage girls. They will be in the medium of videos and an interactive quiz. Creating brand awareness will also be an important part of our campaign so we are able to promote our product and get it out to a bigger wider market.
Currently the social media platforms that are used are facebook and instagram, which work with the older target market that Augustine originally started with before they created the Junior brand range. The idea of using email as a tool to reach out to customers would benefit by. reminding and informing them about the new brand, which they may want to purchase for their daughters. It will also work with getting any new customers e.g when the teenage girls see the interactive quiz on TikTok and they click on it to find out which style suits them best- they will enter their details which will give great information for the business. When they watch videos informing or educating them about fashion- such as Styles throughout the years they will hopefully engage with the post by liking and sharing. This will also give the brand more awareness through them sharing with their friends and family who may not have otherwise seen the post.
Landing Page
.png)
.png)
.png)
